Khatabook

Khatabook is one of the most promising startups of India. With over $27 million funding it has garnered more than 5 million downloads. As part of their video strategy we created multiple videos showcasing the power of the app.

An animated video was created to be uploaded on the play store, so as to explain full features of the app.

Multiple web ads with varying durations of each (15 seconds, 30 seconds, ~1 minute) were created taking into account customer reviews. These ads showed some of the real life issues faced by shopkeepers and how Khatabook can solve these issues and make their lives better. Short versions of theses ads were released on social media platforms as in-video ads and have received great response.

As par of the strategy we also created a meet the team video which shows the culture of a company in a fun and interactive way.