Release videos regularly
(think >3 times a week)
to stay socially active
and to
keep your user base informed
Educational Videos
They are interesting and fun and actually offer real value to your leads: you’re giving them information, and making their lives a little bit better!
Your prospects are starting to realize that they have a problem, and if you’re the one providing the solutions, you’re meeting their specific needs in a smart way.
How-To Videos
Use them as a way to educate your audience in an engaging way. Talk about your product and how your product will solve your leads’ problems.
During the consideration stage, your audience still has some questions and doubts, and with a how-to video you have the power to get ahead of that.
Customer Testimonials
Sometimes customers need to hear about your product from someone else for that final push. Why? Because customers trust their fellow customers more than anyone else. They’ll want to know the opinions of people, just like them.
With testimonial videos, what you want is to be authentic. You want your customers to give you real answers and use their own words, so keep it human! This will help you generate a real connection with your prospects
Founder's Message Video
There is something about puting a face to the brand and no face is better than the face of the founders themselves. Your customers want to hear from the people leading the company they are putting their trust on.
With message from the founders videos, you can build trust with your customers which can go long way in customer retention, resulting in higher customer life time value.
Announcement video
Have some big news to share with your audience? Whether you’re launching a new product, having an event, opening another store, or starting an initiative, an announcement video helps you get you the message across and build excitement.